The plant was introduced to northern Europe in the 16th century, and later to North America and elsewhere, and has become locally to widely naturalised in these areas.

John Gerard praises its beauty but omits any reference to medicinal uses. Its height makes it convenient for flower arrangements. In the Victorian language of flowers, Dianthus symbolizes gallantry. The plant is widely used in borders, rock gardens and informal country cottage style gardens. Dianthus is a good candidate for a naturalistic garden because its nectar attracts birds, bees, and butterflies.

It thrives in loamy, free draining soil with sun to partial shade.